In this issue
New Ibec brand launched
John Kennedy of Diageo is new Ibec President
Ibec is changing to better meet your needs
HR Leadership Summit: Innovation for influence
Ibec meets OECD chief on tax
Economy showing renewed signs of life
Business still paying boom-time rates
Upcoming referendums: The business perspective
Ibec Environment Awards: Rewarding excellence
US obesity campaigner calls on people to eat smart
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New Ibec brand launched


Following a detailed review, we have redesigned what Ibec looks like, how we communicate and how we approach working with others. 

At last Friday's President's Dinner new Ibec President John Kennedy of Diageo launched our new brand. A brand that promises to reflect an organisation more like the companies we represent: modern and dynamic, an Irish organisation: leading at home and punching above our weight internationally. 

We will no longer be the Irish Business and Employers Confederation, we will be Ibec. We have kept our name but changed it and introduced a modernised logo. The spiral motif signifies the organisation's member-centric ethos and the green reflects our Irishness and the navy blue points to Europe.

The sectors are an essential part of Ibec, together we provide the breadth and depth of the organisation’s expertise, knowledge and authority. We have adopted an endorsed brand architecture to clearly demonstrate this relationship.

Further changes to how we behave; to the services we provide and the way we communicate will all help to deliver substantive change that our new brand captures and embodies.

To find out more, visit


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