An IBEC delegation met with the Minister for Trade and Commerce Billy Kelleher in June to discuss the Government’s new strategy to promote overseas trade, tourism and investment in Ireland’s existing and new high potential markets.

The overall objective of the strategy is to marshal and coordinate the resources of the state in a way that best supports Irish firms, of all sizes, that are trying to trade and grow business overseas.

The intention is that joined-up thinking will lead to more effective delivery of state support to Irish business and investors in overseas markets. A more coordinated approach between government departments and state agencies will be essential to the delivery of the strategy.

“IBEC is hopeful that rising international demand coupled with increasing cost competitiveness at a national level will lead to an improved export performance in the next 12 to 18 months. The new tourism, trade and investment strategy should maximise Irish exporters’ ability to capitalise on these opportunities,” said Pat Ivory, IBEC head of trade and transport policy.

The UK and USA are traditionally viewed as the most important markets for Ireland’s exports. However, some of the Eurozone countries are increasingly featuring prominently. Asia is also a growing, emerging market. Trade with the new EU Member States is currently low but undoubtedly offers opportunities for future growth. While there are significant opportunities for Irish exporters in emerging markets, it is also important to continue to support key established markets such as the UK, USA and Europe.

A partnership approach should be adopted with some countries and different strategies for different countries should be developed. Toolkits for doing business in various markets should also be developed.

IBEC also highlighted a number of issues of importance to the exporting sector including the need to address delays in processing visas to non-EU tourists and business travellers to Ireland, the importance of internationalisation of education and international connectivity.

The strategy is expected to be published in the coming weeks.

For further information contact Pat Ivory at pat.ivory@ibec.ie or Paula O’Dwyer at paula.odwyer@ibec.ie.